More successful B2B with marketing automation
Fri, May 17
|Chamber of Commerce Cologne
If used correctly, marketing automation means, in addition to the purely technical solution, a new understanding of the collaboration between sales and marketing in B2B.
Time & Location
May 17, 2019, 9:30 AM – 12:30 PM
Chamber of Commerce Cologne, Unter Sachsenhausen 10-26, 50667 Cologne, Germany
About the event
The behavior of prospects and buyers in B2B is changing constantly. Requirements for products and services want to be satisfied and procured as quickly as possible. Digital research is increasingly coming to the fore.
Marketing today can contribute significantly more to achieving sales goals than ever before. Actually a good prerequisite for more success. For companies, this means a realignment of sales and marketing. Supported by modern, smart software solutions and data management, however, a new understanding between those involved and a willingness for creative collaboration are required.
In the interactive lecture, ways and possibilities will be recorded, how modern marketing departments should be structured, which technical possibilities are available to support and how to make the shift to the digital world in everyday business.
Tickets
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