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Checklist:
Evaluation of the functions of your marketing automation solution
A function list contains all the functions that are essential for you, assessed with your individual weighting.
A list that is as complete as possible is useful as a starting point. The level of detail can be further expanded by your team for important functions.
Use cases or scenarios provide help in determining the most important functions. Which functionalities do you need most frequently in your daily processes? What do you particularly miss in your current applications?
These functions should be given more weight.
Our function list "EVALUATION OF THE FUNCTIONAL SCOPE" for download is a good starting point for your individual requirements list.
In the list you can weight the most important functions and test your possible software candidates to see how well they meet the requirements.
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