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Software selection for marketing & sales

User, do it youself.

Beton

Win IT as a partner

What does "MarTech" mean?

The term MarTech describes the merging of marketing and technology. Everyone who has to do with digital marketing has to do with MarTech, there is no digital marketing without software.

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A marketing technology landscape or "MarTech Stack" shows the mix of software providers used in a company for marketing - and, depending on the case, also for sales.

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As a marketing manager, you should have an opinion on what software makes sense for your industry and how technology can help make a positive difference to your business.

No-Code

  • Entwicklungsumgebungen ohne Programmierkenntnisse, ohne Code

  • Drag-Drop Oberflächen, Formeleditoren

  • Erstellung von Websites bis Automatisierung der Arbeitsprozesse

  • Zielgruppe sind Endnutzer ohne Code-Kenntnisse, aber mit Logikbegeisterung

  • Schnelle Resultate, steile Lernkurve

Low-Code

  • Drag-Drop und vorgefertigte Komponenten

  • Verwendung von Code jederzeit möglich, um Applikation zu verbessern

  • Fokus auf IT-Experten mit Programmier-kenntnissen

  • Beschleunigung durch Module, private & öffentliche Marktplätze

  • Größere Bandbreite im Ergebnis, aber mehr Einarbeitungszeit

Do you have your marketing technology under control?

  • How do I find the right software?

  • How do I make my MarTech stack future-proof?

  • Can AI Really Help Me Deliver Better Customer Experiences?

  • I have to get the management at MarTech on board. Where do I begin?

  • How do I prepare my team for new, more technical tasks?

  • Who can I talk to?

Citizen Development: Die Zukunft der Softwareentwicklung

Neue Möglichkeiten für Mitarbeiter

Fachanwender entwickeln für Kollegen

Fokus auf Kernkompetenzen

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These companies trust us

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Our workshops
MarTech - Use of software in marketing

Marketing has changed.

Without the right software, the customer experience cannot be designed and coordinated.

What does the latest software enable, what does the interaction with your CRM or ERP look like and how do you further develop your software landscape.

  • Functions for your customer experience

  • "Fit" into your IT (integration)

  • Cooperation with IT: influencing software decisions and joint planning

Roadmap to the optimal MARTECH stack

We compile a snapshot of your current software landscape and work with you to develop the target image for your future software combination in marketing and sales. The basis is the desired customer experience and automation of the processes.

  • Presentation of your current MarTech stack (graphical and tabular)

  • Development of the future software combination and the roadmap to it

  • Planning the phases for implementation

Optimization of the MARTECH stack

Many systems and smaller apps are used in marketing and sales - mostly more than you think. We compile a snapshot that is as complete as possible and optimize your MarTech stack based on user satisfaction, functional scope and costs.

  • Overview of current software components with evaluation (usage, costs ...)

  • Optimization suggestions and procedure for implementation

  • Communication for your own organization (management, sales and IT)

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