Understand MarTech and
Make marketing teams successful
Master your MarTech stack. Not the other way around.
Choosing the right platform
Prepare for the future
Win IT as a partner
Was bedeutet "MarTech"?
Der Begriff MarTech beschreibt die Verschmelzung von Marketing und Technologie. Jeder, der mit digitalem Marketing zu tun hat, hat mit MarTech zu tun, digitales Marketing ohne Software gibt es nicht.
Eine Marketing-Technologie-Landschaft oder "MarTech Stack" zeigt die in einem Unternehmen für Marketing – und je nach dem auch Vertrieb - eingesetzte Mischung aus Software-Anbietern.
Als Marketingleiter sollten Sie eine Meinung dazu zu haben, welche Software für Ihre Branche sinnvoll ist und wie Technologie hilft, Ihr Geschäft positiv zu beeinflussen.
These companies trust us
Haben Sie Ihre Marketing Technology im Griff?
Wie finde ich die richtige Software?
Wie mache ich meinen MarTech-Stack zukunftssicher?
Kann KI mir wirklich helfen, bessere Kundenerfahrungen zu liefern?
Ich muss die Geschäftsführung bei MarTech mit an Bord holen. Wo fange ich an?
Wie bereite ich mein Team auf neue, technischere Aufgaben vor? Mit wem kann ich mich austauschen?
Three steps to your MarTech stack
1
Recognize marketing opportunities and tech barriers
In a workshop, we use your planned customer experience to identify supporting technologies and how your organization can implement changes internally.
2
Plan the roadmap for your Future MarTech Stack
We jointly replace or supplement software modules (your STACK) and develop your roadmap for how you would like to work with IT, sales and management in the future.
3
Make marketing more agile and imaginative
With your experience, you can quickly bring new marketing ideas, channels and tools into your company. You have mastered the technology, not the other way around.
Our workshops
MarTech - Use of software in marketing
Marketing has changed.
Without the right software, the customer experience cannot be designed and coordinated.
What does the latest software enable, what does the interaction with your CRM or ERP look like and how do you further develop your software landscape.
Functions for your customer experience
"Fit" into your IT (integration)
Cooperation with IT: influencing software decisions and joint planning
Roadmap to the optimal MARTECH stack
We compile a snapshot of your current software landscape and work with you to develop the target image for your future software combination in marketing and sales. The basis is the desired customer experience and automation of the processes.
Presentation of your current MarTech stack (graphical and tabular)
Development of the future software combination and the roadmap to it
Planning the phases for implementation
Optimization of the MARTECH stack
Many systems and smaller apps are used in marketing and sales - mostly more than you think. We compile a snapshot that is as complete as possible and optimize your MarTech stack based on user satisfaction, functional scope and costs.
Overview of current software components with evaluation (usage, costs ...)
Optimization suggestions and procedure for implementation
Communication for your own organization (management, sales and IT)