Understand MarTech and
Make marketing teams successful
Master your MarTech stack. Not the other way around.
Choosing the right platform
Prepare for the future
Win IT as a partner
What does "MarTech" mean?
The term MarTech describes the merging of marketing and technology. Everyone who has to do with digital marketing has to do with MarTech, there is no digital marketing without software.
A marketing technology landscape or "MarTech Stack" shows the mix of software providers used in a company for marketing - and, depending on the case, also for sales.
As a marketing manager, you should have an opinion on what software makes sense for your industry and how technology can help make a positive difference to your business.
These companies trust us
Do you have your marketing technology under control?
How do I find the right software?
How do I make my MarTech stack future-proof?
Can AI Really Help Me Deliver Better Customer Experiences?
I have to get the management at MarTech on board. Where do I begin?
How do I prepare my team for new, more technical tasks?
Who can I talk to?
Three steps to your MarTech stack
1
Recognize marketing opportunities and tech barriers
In a workshop, we use your planned customer experience to identify supporting technologies and how your organization can implement changes internally.
2
Plan the roadmap for your Future MarTech Stack
We jointly replace or supplement software modules (your STACK) and develop your roadmap for how you would like to work with IT, sales and management in the future.
3
Make marketing more agile and imaginative
With your experience, you can quickly bring new marketing ideas, channels and tools into your company. You have mastered the technology, not the other way around.
Our workshops
MarTech - Use of software in marketing
Marketing has changed.
Without the right software, the customer experience cannot be designed and coordinated.
What does the latest software enable, what does the interaction with your CRM or ERP look like and how do you further develop your software landscape.
Functions for your customer experience
"Fit" into your IT (integration)
Cooperation with IT: influencing software decisions and joint planning
Roadmap to the optimal MARTECH stack
We compile a snapshot of your current software landscape and work with you to develop the target image for your future software combination in marketing and sales. The basis is the desired customer experience and automation of the processes.
Presentation of your current MarTech stack (graphical and tabular)
Development of the future software combination and the roadmap to it
Planning the phases for implementation
Optimization of the MARTECH stack
Many systems and smaller apps are used in marketing and sales - mostly more than you think. We compile a snapshot that is as complete as possible and optimize your MarTech stack based on user satisfaction, functional scope and costs.
Overview of current software components with evaluation (usage, costs ...)
Optimization suggestions and procedure for implementation
Communication for your own organization (management, sales and IT)