PROJECT MANAGEMENT
When properly implemented, automated processes enable an individual customer journey
A successful implementation of software for sales and marketing involves more than just providing the solution for the employees; the parallel development of functioning processes and the planning of resources are decisive.
The "informed" customer has also changed the buying process in B2B: in the run-up to a sales meeting, information on product features and competitors is collected, the questions are qualified and the opinion-forming process has already begun.
Marketing automation enables the targeted information and positive mood of potential customers through digital lead management.
THE NEW COLLABORATION
BETWEEN SALES & MARKETING
“Willingness to buy” is the characteristic that makes a lead interesting for sales. Up to this point in time, marketing takes care of identifying interested parties and potential buyers and qualifying them as best as possible.
This is not possible without good content. But what is the right content for which types of buyers in which phase?
Finding this out is much faster when sales and marketing agree on goals and target customers.
Ideally, there will be regular exchanges that openly discuss strategy and content and thus advance the entire organization.
SALES AUTOMATION IN B2B SIMPLIFIES SALES WORK
Sales automation is more than CRM, it is about reducing administrative tasks through automation so that your sales team has more time for the actual sales.
Customer data from your email and CRM system, activities on social networks and your website are combined. Knowledge of the buying process is integrated, you can keep an eye on sales and growth at all times via your sales reporting.
Sales automation can have a significant impact on transparency, efficiency, scalability and ROI.
Wann lohnt sich für Sie ein systematisches Lead Management?
Sie haben zu wenige Leads oder zu viele Leads, die oftmals nicht ganz einfach zu bewerten sind.
Die Vertriebsprozesse/ -organisationen in Ihrem Unternehmen sind relativ komplex
Marketing und Vertrieb diskutieren viel über den richtigen Prozess und die Kriterien der Leadqualifikation
Sie haben bereits ein Marketing Automation System im Einsatz oder wollen (zusätzlich zu Ihrem CRM-System) eines einsetzen.
Benefit from higher productivity in sales and increased sales
We offer you that
Orientation workshop on the topics of inbound marketing account & based marketing as well as special features of marketing automation in B2B
Advice on the selection of suitable software